​The goal was to imagine what a cinematic promotional campaign for the event could look like while exploring the creative potential of the latest AI filmmaking tools.

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The film was conceived and directed as if it were a real commercial, with a strong focus on atmosphere, suspense, cinematic lighting, pacing, sound design, and visual storytelling.

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The project also explored how precisely AI could be directed, testing camera movement, creature animation, environmental control, and the faithful recreation of well-known horror characters while preserving their iconic look and screen presence.

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More than a technical exercise, the film demonstrates how AI can support a director’s vision, with storytelling, creative direction, editing, and sound remaining at the heart of the filmmaking process.